Six great full day workshops to choose from

October 6 Workshops

October 7 Workshops

Ed Directions: educating the next generation of web professionals

Chris Mills Portrait
Ash Alluri Portrait
Leslie Jensen-Inman Portrait

Presenters: Chris Mills, Ash Alluri, Leslie Jensen-Inman

Venue: Sydney Masonic Centre, 66 Goulburn St, Sydney

Date: Tuesday 6th October 2009, 9:00am to 5:30pm

Pricing: $450 conference attendees / $550 standalone

Register now

Developing curricula and training for the next generation of web designers and developers often feels like shooting at a moving target. Best practices are constantly evolving, and difficult to keep track of, while standards seem to constantly emerge and be updated. Browsers upgrade at a seemingly furious pace. As a consequence, it’s a real challenge for education and training to prepare students for the needs of industry by equipping them with the proper foundational knowledge of current best practices and standards.

Ed Directions, a highly focussed, in-depth, whole day symposium, will address this challenge, by helping teachers, trainers, course and curriculum developers, and others in the education field keep abreast with the latest developments in standards and industry best practice, and to develop and deliver the best possible curricula and courses.

Who is this workshop for?

If you are involved in developing or delivering education for web designers and developers, whether in the secondary, post secondary, vocational or the commercial sector, this day is for you. As this is not a day for learning the technologies and techniques themselves, a general knowledge of technologies such as HTML, JavaScript and CSS, and subject areas such as Accessibility will be assumed. There will however be no requirement to put this knowledge into practical application on the day.

What will you cover?

The day will be divided into 4 sessions:

  • Session 1: HTML semantic markup and web content technologies
  • Session 2: Cascading style sheets and web presentation
  • Session 3: JavaScript and Ajax
  • Session 4: Accessibility and usability

with each session featuring:

  • a renowned domain expert giving an overview of current best practice, standards, as well as commonly used and taught, but outmoded, technologies and techniques
  • experts in the education sector, covering the resources available (commercial, free, and open) to develop curricula and training courses
  • experienced teachers and trainers with a track record of success in developing and delivering training in this area, sharing their real world experience
  • interactive sessions to put these all this knowledge into practice, and share experiences with professionals facing the same challenges as you

About Chris Mills

Chris Mills is a developer relations manager for Opera — he edits and publishes articles on and, liaises with the community to raise awareness of Opera and collect feedback, and evangelises about Opera software wherever he can. He is also the organiser and editor of the Opera Web Standards Curriculum.

Outside of work, he is an extremely avid music fan, enjoying playing and listening to a wide variety of music, including metal, folk, punk, electronica, prog, and more. His main band at the moment is the mighty Conquest of Steel.

About Ash Alluri

Ash Alluri has recently returned from the Philippines doing volunteer work through the Australian Youth Ambassadors for Development program, which is managed and funded by the Australian Agency for International Development (AusAID).

In his role as an IT Development Trainer, Ash designed and delivered Web related topics to teaching and non-teaching staff and students at public and private universities in the Philippines. He conducted lectures and seminars introducing the following topics: Principles of Interaction Design; Web usability; Information architecture; Form design; Web standards; Web structure and presentation; Writing for the Web; and Introduction to Free Open Source Software philosophy.

Previous to his International Development role, Ash worked as a Usability Consultant, User Interface Designer and Web Developer at Monash University, Australia.

Ash is passionate about design, people, culture, travel and deeply cares about social justice, sustainable living and environmental issues.

About Leslie Jensen-Inman

Leslie Jensen-Inman is an Assistant Professor at the University of Tennessee at Chattanooga where she teaches a mix of art, design, business, and technology. She is also president and principal designer at MORE, a graphic design, marketing, and public relations firm.

Leslie is an active member of The Web Standards Project Education Task Force (WaSP EduTF) and writes and develops courses and curriculum for the WaSP Curriculum Framework. Leslie is also a member of the World Organization of Webmasters (WOW) Partners in Business and Education Executive Committee. She is deeply committed to her profession and serves as board member on the Chattanooga Chapter of the American Institute of Graphic Arts, as well as, on the Education Committee for the Association for Visual Arts.

She has worked as the Graphic Designer for “The Invasion,” a Warner Bros. film starring Nicole Kidman and Daniel Craig, as Creative Director for a small marketing and development firm, and as a Graphic Designer for design firms with in-house print and digital media facilities.

Leslie is an advocate for holistic creative solutions and her diverse background gives her a unique perspective on teaching career development, professional practices, and standards-based courses.

Design research: the art of getting it done

Kelly Goto Portrait

Presenter: Kelly Goto

Venue: Sydney Masonic Centre, 66 Goulburn St, Sydney

Date: Wednesday 7th October 2009, 9:00am to 5:00pm

Pricing: $450 conference attendees / $550 standalone

Register now

Knowing your customer, understanding their needs and how they interact with your web site and company is important. We all know that. However budgets, expertise and time are not always on your side. Applying research to your process is like working out. Always important, nice to do when you have time but often slips off the radar. In this full-day workshop, design ethnographer Kelly Goto takes you into the real world of design research. Kelly will take you at a rapid yet accessible pace through in-depth case studies, lectures and hands-on assignments showing you new methods of understanding your audience’s behavior, not just following stats.

Create your own research toolkit and test plan, learn the pros and cons of remote testing, understand when to use smaller sample sizes for usability testing and in-depth interviews and how often to iterate during your development process. Preview various tools that allow for faster iteration at a lower cost and learn the best ways of integrating fast-turn research into a modified agile process. Whether you are a designer, coder, manager or research specialist, this workshop will supply you with tools, tips and techniques you can immediately apply.

Who is this workshop for?

Anyone working on or managing a web design or web application project. Includes designers, coders, team leads, project managers, research specialists and more. Especially recommended for multi-disciplinary application or web teams looking to incorporate more front-end research and user experience into the mix.

What will be covered?

In this session, you will learn

  • how to create a realistic, iterative research plan
  • what methods to incorporate into your customized toolkit
  • cost-effective remote and in-person usability testing
  • best methods for rapid prototyping & testing
  • segmenting audience by behavior, not demographics
  • combining ‘qual’ and ‘quan’ for best results

About Kelly Goto

As an evangelist for “design ethnography”, Kelly Goto is dedicated to understanding how real people integrate products and services into their daily lives. Goto is a sought-after international keynote lecturer and author on the topics of web and mobile strategies, usability, and design ethnography. Her book, Web Redesign 2.0: Workflow that Works has been translated into 14 languages and is an established standard for workflow methodologies and user-centered design principles worldwide.

Kelly is principal of gotomedia, a global leader in research-driven, people-friendly interface design for web, mobile and product solutions for clients including Seiko Epson Japan, Adobe, VeriSign, Nokia, WebEx and CNET. For the past 20 years, she has worked in the digital media industry launching brands and initiatives for Toyota, Paramount, Infiniti, Sony Pictures, Warner Bros. Online, and Wells Fargo Online. Kelly’s focus on cross cultural studies, mobile devices and interfaces have cumulated in the formation of a global research network with partnerships based on Finland, Spain, New Zealand and China.

Kelly is a former President of the AIGA Center for Brand and is a member of San Francisco’s Bay CHI Usability Organization. She is also the editor of, a highly regarded online publication focusing on mobile user experience. When not tethered to her laptop, Kelly enjoys spending time with husband Skip and new daughter Kirin, working virtually and living free.

From Photoshop to the browser

Elliot Jay Stocks Portrait

Presenter: Elliot Jay Stocks

Venue: Sydney Masonic Centre, 66 Goulburn St, Sydney

Date: Wednesday 7th October 2009, 9:00am to 5:00pm

Pricing: $450 conference attendees / $550 standalone

Register now

Ever wondered how top flight designers organize their workflow, from the original client brief, through to execution in code? In this workshop, celebrated designer Elliot Jay Stocks takes you behind the scenes of the design process, from the initial stages of briefing and research through to final comps delivered to the client for sign-off, ready to be marked-up.

As the design stage reaches finalisation, he’ll look at the best ways to prepare your designs for markup and CSS: from sensibly organising your Photoshop layers through to cutting up images with CSS techniques in mind. Then moving from design to code, Elliot will examine how it makes a lot of sense to continue designing in the browser. He’ll cover the creation of your own reusable frameworks to assist with the development stage and walk you through a build, from a few HTML and CSS timesavers through to the best ways to use progressive enhancement. With a focus on designing your own portfolio site, he’ll cover the important factors to consider and even explore the best ways to integrate a CMS. On top of this, business considerations will be discussed all along the way, such as how to handle client relationships throughout the creative process, and how to operate once the site is live.

What will be covered?

  • Research (the brief, inspiration, sketching)
  • Structure (information architecture, wireframing)
  • Interaction (navigation, forms, audio & video)
  • Aesthetics (layout, colour, typography, imagery, atmosphere)
  • Production (design comps, deliverables, style guides)
  • Build (HTML & CSS, frameworks, CMS integration)
  • Going live (cross-browser compatibility, progressive enhancement)
  • Clients (managing expectations and a healthy relationship, managing updates)
  • Portfolios (how do you create the perfect portfolio to show off your work?)

Who is this workshop for?

The fact that the workshop focuses primarily on Photoshop-based design might suggest it will be suited to designers who do not code, but a knowledge of HTML / CSS will help considerably. Likewise, front-end developers will find the workshop to be a valuable insight into the design process, and novice Photoshop users will be able to expand their skillset based on the techniques discussed.

About Elliot Jay Stocks

Elliot Jay Stocks is an independent designer whose work is frequently featured in online and offline publications, showcased on various ‘inspiration’ websites, and used as an example to design students around the world of how accessible web design can still look beautiful. A regular face at design conferences around the globe and author of the best-selling book Sexy Web Design (SitePoint, 2009), Elliot can often be found writing about design trends, issues, and techniques for industry-leading publications such as .Net (aka Practical Web Design), Computer Arts, and Computer Arts Projects. His extensive portfolio includes work for clients such as The Virgin Group,, The Beatles, Blue Flavor, Twiistup, EMI Records, and Carsonified.

Novice to ninja with jQuery

Earle Castledine Portrait

Presenter: Earle Castledine

Venue: Sydney Masonic Centre, 66 Goulburn St, Sydney

Date: Tuesday 6th October 2009, 9:00am to 5:00pm

Pricing: $450 conference attendees / $550 standalone


Since late 2006, JQuery has emerged as one of the leading JavaScript frameworks for web developers, powering sites as diverse as DIGG and NBC, being included as part of development platforms like Microsoft’s ASP.NET Ajax Framework and Nokia’s Widget Development Platform, and spawning a large ecosystems of plugins.

In this day-long hands-on masterclass, JavaScript and jQuery guru Earle Castledine takes you from the basics of jQuery: simple and useful effects; through to advanced techniques like themeable widgets and Ajax-y goodness. Through fast-paced and interesting practical examples you’ll walk away with the confidence and skill to apply jQuery to your current projects and ideas.

Who is this workshop for?

The workshop is aimed at designers and developers who want to implement impressive client-side behaviour with less effort. It’s for anyone looking to bring their web pages to life and create an engaging user experience - without requiring a computer science degree. A basic knowledge of CSS and HTML is important, and some knowledge of JavaScript will give you a head-start.

What will you learn?

By the end of the day you will be able to

  • make crazy (as well as simple, subtle, and elegant) effects
  • understand when to use jQuery (and when not to)
  • apply jQuery to your existing projects to add instant sparkle
  • implement and customise popular page interactions
  • create accessible and themeable components
  • handle Ajax requests like a pro

About Earle Castledine

Sporting a Masters in Information Technology and a lifetime of experience on the Web of Hard Knocks, Earle Castledine (Mr Speaker) holds an interest in everything computery. A Senior Systems Analyst and Javascript flaneur - he is equally happy in the muddy pits of .NET code as in the fluffy fields of client-side interaction development. Co-creator of the client-side opus TurnTubelist and author of the upcoming book “jQuery: Novice to Ninja”, Earle recognises the Internet not as a lubricant for social change, but as a vehicle for unleashing frivolous ECMAScript gadgets and interesting time-wasting technologies.

Beyond SEO: thinking past the quick fix

Cheryl Gledhill Portrait
Scott Gledhill Portrait

Presenters: Cheryl and Scott Gledhill

Venue: Sydney Masonic Centre, 66 Goulburn St, Sydney

Date: Wednesday 7th October 2009, 9:00am to 5:00pm

Pricing: $450 conference attendees / $550 standalone

Register now

Search engine optimisation (SEO) is often overlooked in smaller companies, and inefficiently outsourced in larger, more complex organisations. This necessary marketing strategy in today’s web industry should be integral to each process in building, maintaining and enhancing any website or web application. Who is responsible for SEO on your website? How can this process be baked into day-to-day processes in a company?

In this full day workshop you will develop solid strategies to make SEO part of the day-to-day process in your workplace. Led by Scott Cheryl Gledhill of Molt:n Digital and pinch/zoom, you will learn what part of SEO should stay in-house and when it might be time to bring specialists in to do the job.

Who is this workshop for?

Anyone involved in the website creation process. Developers, designers, user experience, system admins, producers, content writers, project managers, marketers and anyone leading these teams.

What will be covered?

By the end of this day you will be able to

  • understand the importance of SEO
  • identify key factors of a simple ‘SEO-friendly’ website
  • use simple tools to check for SEO problems
  • understand the entire process of SEO when building websites from scratch
  • understand how to reverse engineer websites, fixing SEO issues on current websites
  • educate in-house employees on their SEO responsibilities
  • make the decision when it’s right bring in external SEO agencies
  • make sure your websites launch SEO-friendly for every project

About Cheryl and Scott Gledhill

Cheryl and Scott are the co-founders of Molt:n Digital, an agency specialising in search engine optimisation, web standards development and human centred design. They are both also members of the pinch/zoom team, a global interactive agency that builds awesome iPhone apps, mobile web applications and web apps. Together they have worked on the web for over a decade, across a variety of industries, from finance to telecommunications and media.

Designing social interfaces

Christian Crumlish Portrait

Presenter: Christian Crumlish

Venue: Sydney Masonic Centre, 66 Goulburn St, Sydney

Date: Tuesday 6th October 2009, 9:00am to 5:00pm

Pricing: $450 conference attendees / $550 standalone

Register now

Designing social websites and applications or adding a social dimension to an existing project entails its own unique challenges way beyond those involved in creating experiences for individuals interacting alone with an interface. Any of the following sound familiar?

  • I’m a designer being asked to add “social” to my site!
  • I have an active community on my site but people are misbehaving. How can I get that under control?
  • We want to build a really cool social experience around [thingy] but we’re not sure how to get people to come join the fun.
  • I have a great idea for a social utility but I don’t want to have to first re-create the social infrastructure of the web inside of it.
  • People come and read my content, but they’re invisible to each other. How can I peel away the layers so they can participate with each other?
  • I’m worried I’m missing an opportunity to help my members connect with each other in the real world.

In this full-day workshop, we’ll address these challenges and more. You’ll explore the landscape of social user experience design patterns and anti-patterns, focusing on the contexts in which specific interface designs work well and the unintended consequences that make some UI ideas seem like a good idea until they turn around and bite you in your app.

Starting with a foundational set of high-level practices that underpin the individual interaction, Christian will present rules and tips for how to mix-and-match the individual social patterns and best practices to create compelling social experiences. Workshop activities will involve concept modeling and user interface sketching to explore the application of social interaction patterns to specific scenarios.

Who is this workshop for?

Designers, developers, architects and product specialists all need to work together to create compelling social experiences online and this workshop will be relevant to anyone who has to plan, design, build, or bring to market social websites and applications.

What will you learn?

By the end of this very full day you will be able to

  • understand, visualize, and communicate clearly about the social design landscape
  • apply a set of core social design principles to a wide variety of contexts
  • create models for the representation of people and social objects in your app
  • add social features intelligently (and incrementally) to an existing site
  • design reputation features to enable the type of community (competitive? collaborative? somewhere in between?) you want
  • enable sharing and engage organic word-of-mouth growth to launch your project
  • embrace openness and leverage the existing open social infrastructure of the web
  • introduce representations of presence into an experience so that your users can find and relate to each other
  • tie your virtual experiences to the real world in space and time by connecting to maps, geolocation, and calendaring tools
  • figure out an enterprise social media strategy for your client, boss, or startup

About Christian Crumlish

Christian Crumlish has been participating in, analyzing, designing, and drawing social interactive spaces online since 1994. These days he is the curator of Yahoo!’s pattern library, a design evangelist with the Yahoo! Developer Network, and a member of Yahoo!’s Design Council. He is the author of the bestselling The Internet for Busy People, and The Power of Many, and is currently working on an upcoming book, Designing Social Interfaces, with Erin Malone. He has spoken about social patterns at BarCamp Block, BayCHI, South by Southwest, the IA Summit, Ignite, and Web 2.0 Expo. Christian has a bachelor’s degree in philosophy from Princeton. He lives in Oakland with his wife Briggs, his cat Fraidy, and his electric ukulele, Evangeline.