Be inspired and engaged and learn to love the web again. Catch the dawn with Matt Webb; Get in the WorkFLOW with design ethnography veteran Kelly Goto; make some waves with homegrown hero Cameron Adams and see where we’re at 15 years in with urban informatics expert Dan Hill.

Making waves

Photo of Cameron Adams


Cameron Adams

If you work on the web, it was hard to miss the announcement of Google Wave in May. It was especially exciting because this project, designed to leapfrog current modes of online communication, was developed right here in Australia by a Sydney based team. Wave’s interface designer - Web Directions favourite, Cameron Adams - will give us some unique insights into the challenges of bringing such an innovative product to fruition, the problems you face in designing a desktop application in the browser, and how to nurture a startup culture inside a large company. Cameron has given some truly memorable presentations at previous Web Directions - this keynote drawing from his experiences as part of the Google Wave team will be no exception.

Closing keynote

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15 years in


Dan Hill

It is time for the practice of web development and design to broaden its horizons. How can the skills and experience we’ve acquired over the last 15 years of working on the internet be applied more broadly to, say, the design of cities, buildings, organisations, government and so on?

In a slightly foolhardy, ambitious talk, Dan will draw from his experience of leading design across the BBC’s websites, co-founding the global media product Monocle, working with projects like Lonely Planet, Channel 4, Urbis museum and the Spice Girls website, and now his current work with the multidisciplinary design consultancy Arup, where he helps design better cities, buildings and streets.

Dan will suggest that some of these core ideas - harnessing user-centred thinking with the sparks of individual insight, working with real-time data, separating content from presentation, multidisciplinary design-centred practice, enabling adaptation and hackability, balancing top-down intervention with bottom-up emergence, amongst others - might work effectively as core principles of service design, offering new ways to build, design, innovate and operate to services, products and organisations well outside of the Australian web industry’s traditional focus.


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A better, more effective way to work (and live)


Kelly Goto

Shift your thinking, alter your process, and create a dynamic of doing rather than spinning. Workflow veteran Kelly Goto leads you through a fast-paced session designed to help transcend obstacles and develop a culture of adaptation, progress and flow. Learn the fundamental principles behind The FLOW Method, an actionable series of steps utilizing new processes and techniques to re-invigorate your organization and team. Whether you are an independent, small business owner or the manager of an in-house web marketing team, you will gain valuable insights and tools to bring back to your organization.


Photo of Matt Webb


Matt Webb

The long run to the turn of the millennium got us preoccupied with conclusions. The Internet is finally taken for granted. The iPhone is finally ubiquitous computing come true. Let’s think not of ends, but dawns: it’s not that we’re on the home straight of ubicomp, but the beginning of a century of smart matter. It’s not about fixing the Web, but making a springboard for new economies, new ways of creating, and new cultures.

The 21st century is a participatory culture, not a consumerist one. What does it mean when small teams can be responsible for world-size effects, on the same playing field as major corporations and government? We can look at the Web - breaking down publishing and consuming from day zero - for where we might be heading in a world bigger than we can really see, and we can look at design - playful and rational all at once - to help us figure out what to do when we get there.